Margaret Lawson

Book Marketing & Author Visibility Expert

Book Marketing & Author Visibility Expert

Your Book Has the Power to Change Lives

"I help authors go from invisible to visible through proven marketing strategies, powerful branding, and strategic visibility campaigns."

Whether you're a first time author preparing for your debut launch, a seasoned writer looking to reignite your career, or a thought leader using your book to build your business, I have the strategies and passion to help you succeed.

10+Services
AllGenres Served
100%Custom Strategy
Margaret Lawson Book Marketing Expert
πŸ“š Book Marketing
Expert
🌟 Author Visibility
Strategist
Scroll

Trusted By Authors Across Multiple Genres & Publishing Paths

Fiction Authors
Non Fiction Authors
Self Published
Traditionally Published
First Time Authors
Business Authors
Memoir Authors
Children's Book Authors
Health & Wellness
Faith Based Authors

The Hard Truth About Being an Author Today

Writing your book was the easy part. Now comes the real challenge.

Here's something they don't teach you in writing classes, and your publisher probably won't tell you: Writing a great book is only 20% of the battle. The other 80%? That's marketing. And without a solid marketing strategy, even the most brilliant, life changing book will struggle to find its audience.

πŸ‘»

The Invisibility Crisis

Over 4 million books are published every year, more than 11,000 per day. Without a strategic visibility plan, your book becomes one of millions, undiscovered and unread. This isn't a reflection of your talent. It's the reality of today's publishing landscape.

πŸ“±

The Online Marketing Trap

You post every day. You share quotes. You ask people to buy. And nothing happens. Most authors market online without a clear strategy, without understanding their audience, and without a conversion path. Online marketing can be powerful, but only when used strategically.

πŸ¦—

The Launch Disaster

You spent months writing your book. You hit publish. You share the news. You get a small spike in sales. Then silence. A successful book launch isn't about one big day. It's about a strategic campaign that builds momentum before, during, and after launch.

🀯

The DIY Marketing Nightmare

YouTube videos, blog posts, online groups. You've tried to piece together a marketing plan from free advice and you're more confused than ever. You're overwhelmed and spending more time on marketing than writing.

πŸͺž

The Branding Blind Spot

Most authors think marketing is just about selling books. But successful authors understand it's about building a BRAND. Your author brand is what makes readers choose YOUR book. Without a strong brand, you're just another name on a cover.

πŸ’°

The Revenue Challenge

Your book isn't generating the income you expected. Sales aren't consistent. The book is often just the starting point. The real opportunities emerge when your book gives you visibility, but that requires strategic marketing.

😟

The Confidence Challenge

You know your book is good and your message matters. But watching other authors succeed while you struggle breeds doubt. Your struggle isn't about your worth. It's about the lack of proper marketing strategy.

πŸ”

The Media Mystery

Other authors are getting featured on blogs, publications, and online platforms. Getting media coverage isn't luck. It's strategy. It requires a compelling story, a polished media kit, targeted pitches, and systematic outreach.

πŸ“§

The Email List Neglect

Your email list is the ONLY audience you truly own. Algorithms can change tomorrow. But your email list is yours. It's one of the most powerful tools an author can have, yet most authors don't use it properly.

πŸ—ΊοΈ

The Long Term Strategy Gap

Most authors think about marketing their current book. But the most successful authors build sustainable careers with long term visibility strategies, systems where each book builds on the last.

If any of these problems resonate with you, know this: you are NOT alone. Every author I've worked with has faced at least one of these challenges. And every one of them has a solution. I have the strategies, experience, and passion to help you work through them.

Imagine What Your Author Life Could Look Like

With the right strategy and support, here's what becomes possible...

🌟

Your Book Is Reaching Readers Consistently

Not because of luck, but because of a carefully executed marketing strategy that puts your book in front of the right people. Your Amazon listing is optimized, reviews are growing, and sales are steady.

πŸŽ™οΈ

You're Gaining Visibility in Your Space

Media outlets and online platforms are featuring you. You're being recognized as a knowledgeable voice in your field. Opportunities are starting to come to you.

πŸ“§

Your Email List Is Growing

Engaged subscribers who enjoy your content, look forward to your newsletters, and are excited about your future books. Your list is becoming one of your most valuable assets.

πŸ“±

Your Online Presence Has Purpose

You're no longer posting randomly. Your content is strategic, engaging, and aligned with your goals. You're building a genuine community of readers who care about your work.

πŸ’‘

New Opportunities Are Emerging

Your book is opening doors you didn't expect: professional connections, collaboration invitations, media features, and potential revenue streams beyond just royalties.

πŸ†

Your Author Brand Is Taking Shape

People in your genre or field are beginning to recognize your name. You've positioned yourself thoughtfully, and your brand reflects who you truly are as an author.

✍️

You're Planning Your Next Book With Confidence

Because you have an audience, a platform, and a marketing strategy to support it. No more launch anxiety. Just creative momentum backed by smart marketing.

🌍

Your Message Is Making an Impact

Readers are reaching out to tell you how your book affected them. Your work is making a difference, and THAT is why you became an author in the first place.

"This is the real, tangible result of having the right marketing strategy and the right expert in your corner. I've helped many authors create meaningful progress toward these goals, and I'm ready to help you do the same."

Margaret Lawson Author Visibility Expert
✦ Expert Strategist Author Marketing

Meet Margaret Lawson

Book Marketing Strategist. Author Visibility Expert. Your Partner in Publishing Success.

My journey into book marketing started with a deep, lifelong love of books and a burning desire to help authors share their stories with the world.

I've always believed that books have the power to change lives. A single book can shift someone's perspective, heal their pain, ignite their ambition, or transform their entire world. But I also learned early on that even the most powerful books can't create change if nobody reads them.

That's the gap I set out to fill. I dedicated my career to mastering every aspect of book marketing, from launch strategy and online presence to PR, email marketing, Amazon optimization, and author branding.

I've watched first time authors build real audiences. I've seen self published writers create meaningful income from their work. I've helped authors grow their email lists, strengthen their brands, and launch books with confidence and momentum.

Every success story started with an author who felt invisible, an author who had a great book but no visibility, who was ready for change but didn't know how. That author might be you right now. And if it is, I'm ready to help.

"I believe that every author deserves to be visible. I believe that marketing shouldn't feel sleazy, overwhelming, or inauthentic. I believe in strategies that honor your voice, respect your readers, and deliver real results."

Strategy Over Hustle
Innovation & Creativity
True Partnership
Results Focused
Genuine Passion
Honesty & Transparency

Areas of Expertise

Book Marketing StrategyAuthor Branding Book Launch CampaignsMedia Relations & PR Email MarketingAmazon Optimization Author WebsitesAuthor Coaching Publishing GuidanceBook Monetization Marketing AnalyticsContent Strategy

Book Marketing & Author Visibility Services

A complete suite of services designed to help authors at every stage, from first draft to sustained visibility and beyond.

01
πŸ“š

Complete Book Marketing Strategy

"Your book deserves a marketing plan as powerful as the words inside it."

A comprehensive, customized marketing strategy covering every aspect of getting your book in front of the right readers.

  • Genre and market analysis
  • Target reader identification
  • Multi channel marketing strategy
  • Content marketing plan
  • Paid advertising strategy
  • 90 day action plan with milestones
  • Regular check ins and optimization
  • Monthly analytics reports
Ideal For

Authors who want a comprehensive plan with expert guidance across all genres.

02
🌟

Author Visibility & Personal Branding

"Readers don't just buy books, they connect with authors."

Build a powerful personal brand that positions you as a recognized voice in your field.

  • Brand discovery deep dive
  • Unique value proposition
  • Brand voice and messaging
  • Visual brand direction
  • Authority building roadmap
  • Author bio crafting
  • Brand consistency guidelines
  • Long term brand evolution
Ideal For

Authors building a long term career who want to be known for more than just one book.

03
πŸš€

Book Launch Strategy

"Your launch should be the beginning, not the end."

A multi phase launch campaign designed to build anticipation and maximize your book's impact.

  • Pre launch foundation
  • Launch team & ARC strategy
  • Pre order and cover reveal
  • Launch week execution
  • Media outreach and blog tours
  • Amazon optimization
  • Post launch momentum
  • Long term sustainability
Ideal For

First time and established authors wanting stronger launch results.

04
πŸ“±

Online Presence & Content Marketing

"Stop posting into the void. Create content with purpose."

Strategic content marketing that builds your audience and supports book sales.

  • Platform selection
  • Multi platform strategies
  • 90 day content calendar
  • Content templates
  • Discoverability strategy
  • Community building
  • Organic growth tactics
  • Analytics and optimization
Ideal For

Authors overwhelmed by online marketing or not seeing results.

05
🎀

Media & Public Relations

"Get featured. Get known. Build credibility."

Strategic media outreach for relevant platforms, blogs, and publications.

  • Media readiness assessment
  • Professional media kit
  • Press release writing
  • Targeted media outreach
  • Blog and influencer outreach
  • Book review solicitation
  • Award submissions
  • Interview preparation
Ideal For

Authors wanting credibility through media features.

06
πŸ“§

Email Marketing for Authors

"Build the most valuable asset in your author business."

Build and nurture an email list, the only audience you truly own.

  • Email platform setup
  • Lead magnet strategy
  • Welcome and nurture sequences
  • Launch email sequences
  • Newsletter strategy
  • List growth tactics
  • Segmentation
  • Analytics and testing
Ideal For

Authors without an email list or wanting to grow engagement.

07
🎯

Amazon Optimization & Sales

"Make the most of the world's largest bookstore."

Optimize your Amazon presence for maximum discoverability and sales.

  • Book description copywriting
  • Keyword optimization
  • Category optimization
  • Author Central setup
  • Review strategy
  • Amazon advertising
  • Price promotions
  • Multi format strategy
Ideal For

Authors wanting better Amazon visibility and sales.

08
πŸ’»

Author Website & Digital Presence

"Your digital home base, working 24/7."

A professional author website as the hub of your online presence.

  • Website strategy
  • Essential page content
  • SEO optimization
  • Email opt in integration
  • Blog strategy
  • Mobile responsiveness
  • Conversion optimization
  • Analytics setup
Ideal For

Authors needing a new or improved website.

09
πŸŽ“

Author Coaching & Mentorship

"One on one guidance for your journey."

Personalized coaching to learn marketing skills and build confidence.

  • One on one sessions
  • Strategy development
  • Real time problem solving
  • Accountability tracking
  • Email support
  • Tool recommendations
  • VIP Intensive Days
  • Group masterminds
Ideal For

Authors wanting to learn with ongoing guidance.

10
πŸ’°

Book Monetization & Revenue

"Your book is just the beginning."

Develop additional revenue streams from your book.

  • Revenue assessment
  • Course creation strategy
  • Coaching development
  • Digital products
  • Workshop planning
  • Corporate sales
  • Sales funnels
  • Financial goal setting
Ideal For

Authors wanting income beyond royalties.

A Proven Step by Step Approach

Every successful project follows this proven framework, customized to your unique needs.

01
πŸ”

Discover

Understanding Your Unique Story

I dive deep into understanding your book, goals, challenges, audience, and vision. This understanding is the foundation of everything we build together.

02
πŸ“

Design

Crafting Your Custom Strategy

I design a comprehensive strategy built specifically for you. Every tactic is chosen with intention and every milestone is based on YOUR goals.

03
πŸ—οΈ

Build

Creating Your Marketing Foundation

We ensure your foundation is solid: website, email marketing, media kit, online profiles, and Amazon listing all optimized for success.

04
πŸš€

Execute

Bringing Your Strategy to Life

We implement your strategy with care and purpose. Every action is deliberate. I'm with you every step, guiding and supporting.

05
πŸ“Š

Measure

Tracking What Matters

I track important metrics and provide regular reports showing what's working, what needs adjustment, and where opportunities exist.

06
πŸ”„

Optimize

Continuous Improvement

As we learn what resonates, I refine your approach. We lean into what works and explore new opportunities as they arise.

What You Can Expect When Working With Me

Honest expectations and a genuine commitment to your growth

πŸ“ˆ

Clear, Custom Strategy

A detailed marketing roadmap built specifically for your book and goals.

πŸ“š

Improved Visibility

More readers discovering your book through strategic marketing efforts.

πŸŽ™οΈ

Media Opportunities

Strategic outreach to relevant platforms and publications.

πŸ“§

Email List Growth

Building a list of engaged, interested readers.

πŸ“±

Purposeful Presence

Content strategy that connects with readers and supports sales.

🎯

Amazon Optimization

Better discoverability and strategic positioning.

🌟

Stronger Brand

Clear positioning and authentic messaging.

🀝

Dedicated Partnership

A partner genuinely invested in your success.

πŸ“Š

Measurable Progress

Regular tracking and transparent reporting.

My Commitment to You

I don't make wild promises about overnight success. What I DO promise: I will bring my full expertise, dedication, and passion to your project. I will create strategy based on proven principles. I will be honest about what's working and what needs to change. And I will be your committed partner in building the author visibility you deserve.

What Authors Say About Working With Me

Real feedback from authors I've had the privilege of working with

"
β˜…β˜…β˜…β˜…β˜…

Before working with Margaret, I felt completely lost when it came to marketing my book. She created a clear, actionable plan I could actually follow. Within a few months, I started seeing real results: more visibility, a growing email list, and consistent book sales.

S
Satisfied Author Client
Author
"
β˜…β˜…β˜…β˜…β˜…

Margaret was the first consultant who truly understood the author space. She created a strategy specifically for my genre and audience. My Amazon listing improved significantly, and for the first time, I felt like I had a real marketing system in place.

N
Non Fiction Author Client
Author
"
β˜…β˜…β˜…β˜…β˜…

As a first time author, I had no idea where to start. Margaret made the entire process feel manageable. She broke everything down into clear steps, helped me build my brand from scratch, and guided me through my book launch with patience and expertise.

D
Debut Author Client
First Time Author
"
β˜…β˜…β˜…β˜…β˜…

I published my book two years ago and it was barely selling. Margaret showed me it's never too late. She refreshed my entire marketing approach and my sales improved significantly. She's strategic, creative, and genuinely invested in her clients' success.

S
Self Published Author Client
Author
"
β˜…β˜…β˜…β˜…β˜…

What I appreciate most about Margaret is her honesty. She told me exactly what was realistic and then helped me exceed those expectations through hard work and smart strategy. Working with Margaret has been one of the best investments in my author career.

T
Author & Thought Leader
Non Fiction Author
"
β˜…β˜…β˜…β˜…β˜…

Margaret helped me understand that marketing isn't just about selling books. It's about building relationships with readers. That shift changed everything. I now have readers who actively look forward to my next book, and that's something I never thought was possible.

F
Fiction Author Client
Author

Why Authors Choose to Work With Me

🎯

Author Exclusive Focus

I work exclusively with authors and books. Every strategy is designed for the publishing world.

🧬

100% Custom Strategies

No templates. Every strategy is built from scratch for YOUR unique book and goals.

πŸ“Š

Data Informed Decisions

Recommendations based on research, data, and experience.

🀝

True Partnership

I treat your book with care and am genuinely invested in your success.

πŸ”

Honest & Transparent

Realistic expectations from day one. Proven strategies and dedicated effort.

πŸ”„

Long Term Vision

I help you build a sustainable career, not just market one book.

❀️

Genuine Passion

Every great book deserves to be read. That passion drives everything I do.

🌐

Current Knowledge

Strategies that reflect what's working NOW, not what worked years ago.

πŸ“š

Holistic Approach

Website, email, content, Amazon, and media all working together.

πŸŽ“

Continuous Growth

I invest in my own development so clients benefit from the best methods.

Frequently Asked Questions

Who do you work with?

+

I work with authors at every stage, from first time writers to established authors across all genres including non fiction, fiction, self help, business, memoir, children's books, and more.

How much do your services cost?

+

Every author's needs are different, so I provide custom quotes. Reach out through the contact form and I'll recommend the best approach for your situation and budget.

How long does it take to see results?

+

Some tactics produce results quickly, while sustainable growth typically takes 3 to 6 months. I always set honest expectations and provide regular updates.

Can you help if my book is already published?

+

Absolutely! It's never too late. A fresh strategy can bring renewed visibility to any book. Some of my best work has been with previously published books.

Do you offer coaching?

+

Yes! I offer both coaching (teaching you) and done for you services. We'll determine the best fit during our initial consultation.

What makes you different?

+

I specialize exclusively in author marketing, create 100% custom strategies, am committed to long term success, and set honest expectations. I'm a genuine partner.

Do you work with international authors?

+

Yes! All consulting is conducted virtually, so location is never a barrier.

How do I get started?

+

Fill out the contact form on this page. I'll review your submission and respond within 24 to 48 hours with personalized recommendations.

Free Resources for Authors

Start improving your book marketing today

πŸ“˜

The Author Visibility Blueprint

Proven strategies for making your book visible and growing your readership.

Download Free Guide
πŸ“‹

The Book Launch Checklist

Everything you need before, during, and after your book launch.

Get Free Checklist
πŸ“§

Weekly Marketing Tips

Actionable marketing tips and insights delivered every Tuesday.

Subscribe Free

The Author Visibility Blog

Practical strategies to market your book and grow your career

Book Marketing

A Practical Guide to Marketing Your Book

Creating a strategy that works for your book and audience.

Read More
Branding

Building an Author Brand That Connects

Create an authentic brand that resonates with readers.

Read More
Launches

Book Launch Planning Essentials

Planning and executing a launch with real momentum.

Read More
Amazon

Understanding Amazon Ads for Authors

Increase your book's visibility through advertising.

Read More
Email

Email Marketing: Getting Started

Build an email list from scratch, even with zero subscribers.

Read More
Online Presence

Building Your Author Presence Online

Which channels matter for YOUR genre and audience.

Read More

Let's Talk About Your Book

Ready to Take the Next Step?

Your journey to author visibility starts here.

Fill out the form and tell me about your book, your goals, and your challenges. I'll personally review your submission and respond within 24 to 48 hours with actionable recommendations.

What to Expect

  • A personal response within 24 to 48 hours
  • An honest assessment of your situation
  • Practical suggestions to implement right away
  • A clear recommendation for your next step
  • An overview of how I can help

Send Me a Message